![]() ![]() ![]() PwC audit the highest percentage of the S&P 100 with a market share of 32%, however of the S&P 500 they are second behind EY. They see themselves as long-term partners with their clients across all areas of their business and KPMG want their employees to be proud of the work they do. KPMG’s purpose is to ‘Inspire confidence and empower change. They compete on all service fronts with the rest of the big four and the main contributing factor to their smaller size is a result of the other mergers and acquisitions that the other firms undertook rather than quality or reputation. The smallest of the big four by revenue, KPMG audit 19% of the S&P 500 and 23% of the FTSE 100. Although there is significant client crossover and intense competition between these four firms, there are a number of differences that can be seen from topline figures and by taking a deeper dive into their services and culture. ![]()
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